About | Luke Covert's Commercial Work & Background in Marketing

I started as a street magician.

True story.

I switched to filmmaking at 16.

Weirdly, they’re both are about making someone feel something they didn't expect to feel.

And both live or die on the moment you lose the room.

I made my first real feature film in the winter of 2020.

It’s called “Turbo Cola”, a heist/comedy, filmed right here in Central Pennsylvania.

It got picked up for national distribution. Landed on Amazon, Apple TV, Tubi, etc. Wpn over a dozen festival awards, and even FIL THREAT’S “Best Indie Movie of 2023” + “Best Comedy of 2023”.

I'm genuinely proud of it. And genuinely in the process of funding another new feature film.

(Feel free to connect me with any rich relatives who need a tax credit.) But…

You’re probably reading this to sus out who, in the avalanche of “video guys”, to hire for your business or non-profit.

Maybe you want to make a sales film. Or video podcast. Or a batch of snazzy Facebook ads or a case-study-client-success-documentary-thing.

Well, that’s what I do every day.

Here’s the secret to both marketing & filmmaking.

Every time you make any type of video content, ask yourself:

“If this popped up before my YouTube video, or during my favorite show, would I hit ‘Skip Ad’ as fast as humanly possible? Or would I hesitate?”

It’s a tough question, if you’re being rigorously honest.

Sometimes I don’t like my answer.

Sometimes my answer means I’ve gotta trudge back to the drawing board & eat some cold crow.

I've been doing this for over a decade now, worked with companies like Microsoft, Skill Share, Giant Foods, TeamViewer, Camelback, Big Joe, The Foundation for Opioid Response Efforts, and yes, eve the very Commonwealth of Pennsylvania, in all of their glorious red-tape-filled departments.

I’ve helped nonprofits move donors to tears… and then watched as those very same donors donated a $1m property to the nonprofit for $1 (true story).

I've traveled to Guatemala, Colombia, & Germany, to document real people for investor pitches.

I've been sent to Chicago & Florida & San Fran & Pine Ridge Native Reservation in the Dakotas.

But-

I’ve also driven 15 minutes from home to shoot Facebook ads for HVAC companies & Koi Fish Farms (again, true story), & had a blast doing it.

If you want to talk about what the right film could actually do for your business, not a pitch, just a conversation, reach out.

We can chat over coffee, Zoom, or Google Meet. But not Microsoft Teams…

God, I hate Microsoft Teams.

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THE CAST OF MY FEATURE FILM “TURBO COLA”, ON SET

 AT THE QUALITY MART IN NEW CUMBERLAND PA

A woman standing in a room being filmed by a camera and a person sitting on a chair holding a phone, with vintage furniture and a chandelier in the background.

A man on a film set at night, adjusting camera equipment on the street, with a bright light illuminating the scene.

A woman adjusting a chair on a white studio set with two large lights, a white paper lantern, a backdrop, and a man operating a camera.

Silhouettes of a man and a woman, with the man holding a camera, against a blue-lit background.

Three people standing in front of a bright, blue-lit backdrop, with one person holding a drumstick and a drum in a dark setting.

A film crew filming a scene of two people standing close together in a purple-lit setting with purple smoke or fog.

A stack of papers on a red tablecloth with dark wooden chairs in the background.

Film crew recording a scene inside a vintage-style room with red curtains and ornate wallpaper, with two actors seated at a table and a crew member operating a camera.

Two men in black, one standing with arms crossed and one sitting, in a vintage wood-paneled room with shelves of bottles and decorations in the background.

Three people kneeling and sitting on the ground, looking down at something near their hands, in a dimly lit room with a white sheet or cloth draped over an object in the background.

Photo taken from inside a dark room looking out through a doorway into a well-lit room. The room outside is messy with scattered debris and broken glass on the floor. Two people are visible: a woman sweeping with a broom and a man filming with a vide

Four men standing together at the Hoboken International Film Festival, smiling, with a backdrop displaying the event name and logos.

Three individuals in a dimly lit, smoky room with purple and orange lighting, surrounded by pinball machines and electronic equipment. One person is sitting on a drum with 'YOUTHFOOL' written on it, while the others are working with electronic device

A group of young men in a dark, smoky room, with one man standing in the foreground and three others surrounding a person lying on the floor, with a book nearby.

A television interview on ABC 27 featuring two men and a woman. The woman is sitting on the right, holding papers, and appears to be interviewing the two men. The man on the left is speaking, gesturing with his hands, while the man in the middle list

A woman with glasses and curly hair touching the chin of a young man in a suit and glasses in a kitchen.

People on a film set inside a vintage-style room with floral wallpaper, stained glass window, and wooden furniture.

Film crew recording scene in a vintage-style restaurant with ornate wallpaper, red curtains, stained glass windows, and a wooden table with three people seated.

Two men working on a film or photography set, one is adjusting a light or monitor, and the other is observing, with equipment and storage shelves in the background.

Watch my work

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