Building the foundation your marketing runs on.
Brand Film Package
One focused shoot day
Build the asset
Brand film, testimonials, ads, and brochure funnel. Everything that makes someone trust you before they call.
Mobilize it
Paid media, lead gen pipeline, ongoing ad management. Turn the asset into a client acquisition engine.
Scale with content
The e-course, creative refreshes, and expanded campaigns as the relationship grows.
"Video is the only format where someone can actually meet you before they ever call you."
They see your face. They hear your voice. They watch you with a client. By the time they reach out, they already trust you.
A logo can't do that. A brochure can't do that. A boosted post can't do that.
Not generic. Not stock photos. Something that makes someone stop and think — "I want to call them."
Automatically. Consistently. Without lifting a finger every single day.
Phase One is entirely about the first thing. You're already doing the second thing — boosting posts, staying visible. But to do it right is a different category of commitment: real budget, real infrastructure, and real trust in whoever is running it.
So let's earn that trust first. Let's make something great together and see how it performs. Then we talk about mobilizing it at scale.
3–5 minutes. The cornerstone piece. You on camera, in your environment, speaking directly to the people you serve. They get to know you, like you, and hear from clients why you're different. Lives on your website homepage and anchors every campaign that follows.
Hero asset1–2 minutes. A real client in their own words. The most trusted format in financial services.
~60 seconds. You, direct to camera, walking someone through what's in the brochure and why they should grab it.
Funnel driver30–60 seconds. Personal, human, story-led. The emotional hook that stops the scroll.
30–60 seconds. Credentials, experience, track record. The logical follow to the emotional hook.
30–60 seconds. Answers the "is this for me?" question before they have to ask it.
30–60 seconds. A punchy pull from the testimonial footage. Social proof in its most shareable form.
Turning a passive asset into a client-qualifying pipeline.
You've already done the hard work — 12 pages of real thought leadership and differentiation. Right now it just sits there.
The simplest upgrade: put it behind a name and email input. Someone watches your video, wants the brochure, enters their details, and downloads it. Now you have a warm lead who has self-identified as interested in exactly what you offer. Their phone area code confirms they're local. The fact that they traded their contact info proves they found it valuable.
We drive people there with the trust nudge video. Your team handles the page — it's a simple form on your existing site. We provide the asset and the strategy. You own the list.
Before we shoot
- One 90-minute working session to workshop the scripts together — I'll lead this
- Identify 1–2 clients willing to appear on camera for testimonials
- Compliance pre-review of testimonial participants if needed — your team handles this
- Confirm your office location and any secondary filming spots
Shoot day
- One focused, well-prepared day — your time, your office, your story
- We film you, your environment, and your clients in one clean block
- Testimonials can flex to a separate half-day if client scheduling requires it — no pressure, no penalty
- I handle all direction, framing, and scripting on the day