“Grown locally, right here, in Pennsylvania.”
Client: PA Dept. of Agriculture // Harrisburg, Pennsylvania
Project: TV & Social Ads
The state of Pennsylvania asked us to film ads for a new brand: PA Preferred Organic.
Over the course of a summer we filmed dairy creameries in Chambersburg, PA & Tioga County. Organic vegetables just minutes outside of Harrisburg. Farmers Markets in Carlisle & Camp Hill. And sweeping corn fields across the rest of the state.
Why use stock footage, when everything we need is right here, with the sun really rising over beautiful hills and valleys?
We filmed almost a dozen farms & markets.
We captured footage of incredible visuals & even more incredible people.
Most of which hit the cutting room floor.
That’s one of the downsides of a :30 second commercial.
The crew was small. The hours were early. The drives were long.
The result? Over a dozen deliverables. Ready to help launch the brand on traditional television, OTT, & paid social.
And they brought us back the following year to help with another project… But that one’s not out yet. Shhhh.
Multiple deliverables for Facebook, Instagram, TV, & YouTube.
Who We Are:Covert Film produces fundraising videos, nonprofit documentaries, and mission-driven brand films for organizations across Harrisburg, Central Pennsylvania, and nationwide.
